Privacy Policy

Pattrn Limited respects your privacy and is committed to protecting your personal data. This privacy notice will tell you how we look after your personal data and about your privacy rights and how the law protects you.

Important information and who we are

Pattrn Limited is a design consultancy based in London, United Kingdom. Company number 10515377. Pattrn Limited (“Pattrn” “we”, “us” or “our”) is the controller and responsible for your personal data. If you have any questions about this privacy notice, including any requests to exercise your legal rights, in the first instance please contact: info@pattrnstudios.com.

Data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data

First name
Last name
Similar identifier
Title

Contact Data

Email address
Telephone numbers
Delivery address
Billing address

Transaction Data

Includes details about payments to and from you and other details of services we have provided you with.

Identity Data

Includes recording your consent to process sensitive personal data or sharing preference.

How is your personal data collected?

We use different methods to collect data about you including, through direct interaction with you. You may give us your Identity, Contact, Transaction and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: request our services; subscribe to our publications; request marketing information to be sent to you; or give us some feedback. We may in some cases consult credit reference agencies in order to assess your creditworthiness.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where we need to perform the contract we are about to enter into or have entered into with you, where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests and where we need to comply with a legal or regulatory obligation.

Purposes for which we will use your personal data

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

We will process personal data:

As necessary for the performance of our contract with you when providing you with services

To manage and perform the contract;
To allow you access to our platforms and share documents as necessary.
The sharing of information through the client portal will be limited to your dedicated service teams within Pattrn. This means that other teams within Pattrn may have access to your details and all documents contained therein.
To issue written or electronic communications that we feel are an important extension to the service we provide.
To update our records including communication preference data; and
To trace your whereabouts and recover any debt.

As necessary for our own legitimate interests:

For good governance, accounting, and managing and auditing our business operations;
To monitor emails, calls, other communications and activities;
To share identity and contact data to make introductions to other entities as requested by you
To search at credit reference agencies;

As necessary to comply with a legal obligation:

When you exercise your rights under data protection law and make requests;
For compliance with legal and regulatory requirements, requests and related disclosures;
For activities relating to the prevention, detection and investigation of crime;
To verify your identity, make fraud prevention and anti-money laundering checks; and
To monitor emails, calls, other communications and activities relating to our agreement.

Based on your consent:

Share your data internally, so we are able to deliver the additional services we may include in our service proposition which is a core benefit of being a Pattrn Client
When you request the disclosure of your personal data to other people or organisations outside of the Pattrn Limited;

Promotional offers from us

We may use your Identity, Contact, Technical and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services may be relevant for you. You will receive marketing communications from us if you have so requested or purchased services from us and you have elected to receive marketing communications.

Opting out

You can ask us to stop sending you marketing material or withdraw your consent to the sharing of your data at any time by emailing: info@pattrnstudios.com.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We may share your personal data with third parties as set out below:

The Pattrn group of companies (where we have a legitimate interest to do so);
Sub-contractors and other persons who help us to provide services to you;
Our legal and professional advisers, experts, auditors, lawyers, third party insurers and product providers;
Fraud prevention agencies, credit reference agencies, debt collection agencies, personal search agencies, local authorities, lenders;
Government bodies and agencies in the UK (e.g. tax authorities, the Information Commissioner’s Office, HM Revenue & Customs etc)
Courts, to comply with legal requirements and for the administration of justice;
Other parties where necessary to protect the security and integrity of our business operations; and
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to a duty of confidentiality. We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data for?

‍We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We retain all information relating to your file (including Contact, Identity, Financial and Transaction Data) for a period of ten years from the date of conclusion or longer if necessary, for regulatory purposes. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal rights

You have the right to

Request access to your personal data and information about how it is processed;
Request correction of the personal data that we hold about you if it is incomplete or inaccurate;
Request erasure of your personal data (the “right to be forgotten”);
Object to processing of your personal data;
Request restriction of processing of your personal data;
Request the transfer of your personal data to a third party; and
Withdraw consent at any time where we are relying on consent to process your personal data.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

Time limit to respond

We try to respond to all legitimate requests within two months. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.