Introduced familiar interaction patterns like video rails in order to improve the user experience
Rutherford Medicine
Building a product development capability to accelerate innovation in health care
Healthcare
6 months
Overview
Activities
- Landscape audit and benchmarking
- Data analytics
- Technical feasibility study
- Insights synthesis and opportunity analysis
- Vision definition
- Rapid prototyping
- UX, UI and experience design
- Product management
- UI library setup and management
- Design quality assurance
Introduction
Rutherford, a fast-growing leader in healthcare education, focused on advancing knowledge and collaboration in the medical community. To support their expansion, they required a structured product development strategy, a cohesive design language, and refined UX expertise to guide their teams.
We helped define a clear roadmap for their product vision, focusing on delivering value for both the customer and the business. In response to the challenges of COVID-19, we pivoted by developing an online events platform that brought the medical community together, ensuring continued engagement and learning.
Delivered a new UI design system that streamlined improvements and enhanced usability
Challenges
The primary challenge was to focus the team on delivering a clear, prioritised roadmap that aligned with Rutherford’s vision while navigating the complexities of a distributed team. We also had to ensure the solution was scalable and adaptable to changing needs, particularly during the pandemic when in-person events were no longer feasible.
User can build their profiles to grow their influence on the platform
Approach
Benchmarking and enhancing user experience
To align with user expectations and leverage established UX patterns, we audited platforms both within and beyond the healthcare sector. This provided clear benchmarks for improving the user experience from the start.
Strategic feature prioritisation and agile delivery
We implemented a goals framework, agile methodology, and sprint ceremonies to guide feature development. By using research and data analytics, we prioritised high-impact, low-effort features. An iterative approach allowed us to quickly deliver updates, test their value, and refine the platform based on real user behaviour.
Solutions
Introduced familiar interaction patterns like video rails in order to improve the user experience
Modular, responsive UI library
In order to unify the user experience we set up a basic UI library for development. The modular approach enabled the design and development teams to update components quickly and save time.
Timely prompts encourage users to explore new content and connect with like-minded peers
Fast sign up to improve conversion
In order to increase the number of sign ups we improved the sign up flow and introduced a feature to enable users to sign up quickly from any point in the experience. We enticed the user to personalise their experience by choosing topics they were interested in.
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Video rails make it easier for the user to scan and for the business to promote content
Versatile video rails
The business needed a way to curate their videos in order to serve users with the most relevant content. Video rails enabled the user to scan content quickly and for the business to curate and showcase the depth and breadth of content they had.
Events platform to open a new revenue stream
We designed a platform for brands and publishers to host digital events on the platform. Each event catered for the before, during and after stages of an event. They were able to create awareness and suspense before the event, cater for live interaction during an event and curate the content after the event.
Summary
Our work with Berry’s Adventures transformed the way young children interact with educational content through engaging, play-based learning. By blending fun and education, we created a trusted platform that resonated with both kids and parents. The app’s strong early engagement and successful proof of concept have paved the way for further development and expansion.
Project impact
“The best part about working with Pattrn is getting access to the leadership throughout the project. Their collaborative, hands-on, no ego attitude made them feel like partners in our business. They quickly understood our ambitions and our user needs. Their valuable strategic support enabled them to set the vision for our platform and deliver a class leading user experience in a short amount of time.”
